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EM Supplies Direct
Last updated: 01/04/2025

1. Introduction

EM Supplies Direct (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your information when you:

• Use our website

• Place an order

• Communicate with us

• Create a customer account (B2B or B2C)

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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2. Personal Data We Collect

We may collect the following types of data:

A. Identity & Contact Information

• Name

• Business name (where applicable)

• Email address

• Phone number

• Billing and delivery address

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B. Order & Transaction Data

• Order details and purchase history

• Payment confirmations

• Delivery notes and communication
  (We do not store full card details — payment links are processed securely by third-party providers.)

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C. Technical & Website Usage Data

• IP address

• Browser type and version

• Pages visited

• Time spent on site

• Cookies and similar technologies

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D. Communication Data

• Emails, messages, or calls you send to us

• Enquiries submitted through forms

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E. B2B Credit Account Information (if applicable)

• Business contact details

• VAT/company information

• Payment and credit history

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3. How We Use Your Information

We use personal data to:

• Process and deliver your orders

• Manage payments, invoices, and refunds

• Provide customer support

• Manage B2B credit accounts

• Improve our website and services

• Send important service updates

• Prevent fraud

• Comply with legal obligations

We do not sell, trade, or rent your personal information to third parties.

4. Legal Bases for Processing

We process your data using the following lawful bases:

Contract

To fulfil your orders and provide services you request.

Legitimate Interests

For business operations, fraud prevention, delivery logistics, and customer service.

Legal Obligation

For accounting, tax, and regulatory compliance.

Consent

Required for optional activities such as marketing emails (if you choose to opt in).

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5. Sharing Your Information

We may share your data with trusted third parties when necessary, including:

• Delivery partners

• Payment processors

• IT and website service providers

• Professional advisors (e.g., accountants)

• Regulators or law enforcement (where required)

All partners are GDPR-compliant and only receive the minimum information required.

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6. Data Retention

We keep your data only for as long as necessary:

• Order and financial records: 6 years (legal requirement)

• Customer accounts: Active until you request deletion

• Marketing data: Until you unsubscribe

• Enquiries: Up to 12 months

Data is securely deleted or anonymised once no longer needed.

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7. Your Rights Under UK GDPR

You have the right to:

• Access your personal data

• Request correction of inaccurate information

• Request deletion of your data (where applicable)

• Object to certain types of processing

• Restrict processing in certain circumstances

• Request data portability

• Withdraw consent at any time (for marketing)

To exercise these rights, contact us at:
Email: info@emsuppliesdirect.com

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8. Cookies

Our website uses cookies to:

• Improve functionality

• Save your preferences

• Analyse website performance

• Support checkout and ordering

You may disable cookies through your browser settings, but some features may not function properly.

A detailed Cookie Policy can also be provided upon request.

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9. Data Security

We take data protection seriously and implement:

• Secure servers

• Encrypted payment processes

• Access controls

• Regular security reviews

However, please be aware that no online transmission is 100% secure.

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10. Transfers of Data Outside the UK

We aim to keep all data within the UK.
If transfers happen through trusted service providers (e.g., cloud hosting), they will be protected via:

• Adequacy decisions

• Standard Contractual Clauses (SCCs)

• Equivalent UK GDPR safeguards

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11. Third-Party Links

Our website may contain links to external sites.
We are not responsible for their content or privacy practices.

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12. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on our website.

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13. Contact Us

For questions, concerns, or data requests, please contact:

EM Supplies Direct
Email: info@emsuppliesdirect.com